Hi, I’m Pim. I design and build digital products in Rotterdam. Every floor below is a project. Take the lift down.
42
Projects
27
Happy clients
9
Years
COINLET
VEERLINE
KADE MUSEUM
LOW TIDE
NOORDKUST
SLOW HARBOUR
TIDEMARK BOOKS
HAVENLICHT
ORRIN & CO
BRUGWERK
B1 · Meter room
The building in numbers
42
Projects shipped
since 2017
27
Clients who came back
for a second floor
9
Years in practice
two of them in-house
1,480
Coffees at the desk
and counting
B2 · Site office
How a floor gets built
Every project goes up the same way: four stages, never more than two weeks each, with a demo at the end of every one.
Stage 01
Blueprint
We agree the brief in plain words and sketch every screen on paper.
Stage 02
Frame
A clickable prototype, tested with five real people before any polish.
Stage 03
Fit-out
The design system, final visuals and production front-end code.
Stage 04
Lights on
Launch, measure for a month and hand over the keys with docs.
B3 · Letterboxes
Notes from the tenants
Pim took our tax pots from a spreadsheet to the feature people mention in reviews. Calm, fast, and the handover docs were better than ours.
Mara Oyelaran
Head of Product, Coinlet
Floor 7
Checkout went from nine steps to four and nobody on the team had to relearn anything. Bookings on phones are up 38% since spring.
Jonas Veerman
Marketing lead, Veerline Ferries
Floor 6
The site and the gallery signs finally speak the same language. Visitors now scrub the timeline before they come in.
Ilse Brandt
Curator, Kade Harbour Museum
Floor 4
On election night the maps held up under a million views and our reporters could read them on the bus.
Tomasz Wierzba
Data editor, Noordkust Dagblad
Floor 3
We asked for a logo and got a whole sound. Listeners hum the sting back to us.
Ada Kwarteng
Host, Low Tide Radio
Floor 2
Two sprints, one launch, zero drama. Pim explains trade-offs like a friend who happens to be an expert.
Ruben Hoekstra
Founder, Slow Harbour Coffee
Floor 1
B4 · Storeroom
What’s on the shelves
The methods and tools I bring to every floor, from the first sketch to the handover.
Paper prototypes
Think
Plain-text specs
Think
Usability sessions
Think
Design tokens
Make
Component libraries
Make
Motion studies
Make
Pixel art
Make
Data charts
Make
Front-end builds
Ship
Accessibility audits
Ship
Launch checklists
Ship
Handover docs
Ship
B5 · Noticeboard
Latest notes from the desk
Business
Pricing a two-week sprint
Why I stopped charging by the hour, and the three numbers I check before I send a quote.
6 min
Design systems
The smallest useful design system
Eight colours, six text styles and nine components. Everything else can wait until the second product.
8 min
Process
Notes from shipping alone
A weekly rhythm that keeps a one-person studio calm: Monday plans, Friday demos, no meetings on Wednesdays.
5 min