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Audio brand · 2023
Low Tide Radio
A sonic logo, cover system and live waveform site for a coastal culture podcast. 80 episodes and counting.
Role
Identity and web
Year
2023
Result
80 episodes and counting
The story
Low Tide Radio is a podcast about coastal culture: fishermen, surfers, lighthouse keepers and the people who cook for them.
The brief was a logo. We delivered a small sound world: a three-note sting, a cover system that changes colour with the season, and a site where every episode plays as a live waveform.
Listeners hum the sting back to the hosts, which is the best brand test I know.