6
Brand + website · 2025
Veerline Ferries
A new identity for a 90-year-old ferry line, and a booking flow that cut checkout from nine steps to four. Bookings on mobile went up 38%.
Role
Brand and web lead
Year
2025
Result
Mobile bookings up 38%
The story
Veerline Ferries has crossed the same estuary for ninety years. Its website had not kept up: nine steps to book a crossing, and a logo that only worked on a flag.
We drew a new wordmark from the ferry’s own painted hull lettering, a wave-line pattern and a calm blue-and-signal palette that works on tickets, signs and screens.
The booking flow went from nine steps to four by asking for the car and passenger count on one screen and remembering regular crossings.