Data

Charts people can read on a phone

Five rules from building election maps for regional papers, where most readers arrive on a small screen.

6 min read

When two regional papers adopted my chart kit for election night, 80% of readers were on phones. Desktop habits broke immediately.

Rules that survived: label the line, not the legend; show one comparison per chart; round numbers hard; make the tap target the whole row; and never hide the source.

The best feedback came from the night editor: nobody asked what a colour meant.

Written at the desk on the penthouse floor. Reply to any issue of Small Batch Notes and it comes straight to me.

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